When a house is like a living room: Fenton’s home furnishing business is so popular it’s changing the way we see and use furniture
Posted On May 27, 2021
TechCrunch article fenton has grown its business from a single-store showroom in San Francisco to more than 100 stores across the country.
But it’s the way it has grown that has been a major selling point for customers.
“Fresco has been our home furnishing strategy for over 10 years now,” said David Freundlich, founder and CEO of fenton.
“The more people that buy our furniture, the more demand there’s for the brand.”
As fenton continues to expand its reach and market reach, Freundlein and other fenton leaders have focused on how to make the home furnisher experience more appealing to consumers.
In particular, fenton is investing heavily in the way that customers interact with furniture, and how it communicates its messages.
Fenton is also introducing an app to its mobile app, and offering an integrated platform for online and mobile bookings, to create a more personalized experience for customers online.
fenton’s fenwick house in San Fran, Calif.
The company has expanded to a larger and more diverse range of locations.